as someone who spends an inordinate amount of time on her phone, i honestly had never taken the time to think about the tech behind two-way SMS message from my doctor’s office, navigating a phone tree with ease, or how brands create interactive experiences in whatsapp. enter sinch: the saas company that does all that and more.
the challenge
sinch needed someone who could dive in and write about complex telecoms information without missing a beat — and they needed someone who could do it fast.
plus, that person had to be flexible enough to:
- support a go-to-market content strategy which involved refining generated case studies, landing pages, and blogs
- write seo-optimized articles about different sinch products
- develop linkedin posts to highlight sinch products as explained by experts within the company
three distinct marketing copywriting skillsets, all under the goal of aligning with a branding revamp.
my solution
despite being a child of the internet and a power user of social media, i had never written social posts before.
to get a sense of what worked and what didn’t, i looked at past posts that had performed well and drew inspiration from the new branding guidelines that rolled out around the time i started.
i kept copy short and punchy, and strategized for linkedin’s first-line-cutoff so the first line or two would hook the audience.
i’m happy to say that for my first time doing social, my work performed in line with other sinch posts, keeping engagement consistent with existing benchmarks.
additionally
this was the second time my good friend corey vogel helped me land a job (the first being huge, where i worked on mcdonald’s and google projects) by recommending me to a hiring manager. corey and i have known each other since high school, and i’m lucky to say he’s been a mentor to me in my writing career. if i’m not the writer you’re looking for, i strongly recommend checking out corey’s work.
emotional language. 