Bose
Copy for Bose Connect and Bose SoundTouch Apps
Bose is constantly working to improve their existing apps and products through firmware and software updates. A few years ago, Bose updated its company voice to be friendlier and less technical. Keeping this in mind, customers needed to be kept abreast of changes without being bogged down by jargon. It was vital that this tone work across languages so customers using the app across the world would have the same user experience as an English-speaking user.
ezCater
“About Us” Sections for Caterers
With over 55,000 caterers on the site, a restaurant has to stand out somehow. The “About Us” section was made to show off the unique qualities of caterers on the site. When copy was readily available, it was tweaked to blend the restaurant’s brand with ezCater’s voice while staying concise and to-the-point. More often, information was scarce, which presented great opportunities for wordplay and emotive language to help customers better connect with the brand.
The Tewksbury Town Crier
Into Action Recovery works to combat opioid crisis in Tewksbury
“Sisters MaryEllen Cooper and PattyJo Hanley were fed up. ‘I would like to open a sober house in Tewksbury to help young adults from our community battling opiate addiction,’ Cooper wrote on Facebook in February 2015. ‘Does anyone have $400,000? Need to start fundraising. It will take a village. Anyone up for the challenge?’”
Tewksbury resident Fred Simon: All he does is give, give and give again
“To find someone who can say anything negative about Fred Simon would be a Herculean task. A lifetime of charity has made him a hero in the eyes of many in the Merrimack Valley — even those who wouldn’t recognize him are more than likely to have been touched by his generosity in one way or another.”
Dance Expressions performers win big at national competition
“Tucked behind a restaurant and a gas station, on the second floor of an unassuming brick building, a sign reading ‘Dance Expressions’ hung between picture windows. Shiny purple and gold awards lined one of the windows, a sampling of the hundreds inside.”
Photography Project
Inspired by Humans of New York, this project is a collection of portraits and accompanying quotes highlighting a variety of Fenway Park workers. Rather than focusing on the fans or the players, this collection magnifies the behind-the-scenes people who make the oldest ballpark in America so special.
The Mount Holyoke News
Bulletin board set ablaze in Ham Residence Hall
“In a building with no fire sprinklers outside of the kitchens, the unmistakable scent of a scorched something wafted through the hall as residents of Ham Hall evacuated the building.”
What’s the deal with ‘half-ply?’ MHC’s plumbing mystery solved
“It’s something of a sensitive issue. The problem is the tissue — the individually-wrapped rolls of one-ply toilet paper manufactured by Florida-based company Atlas, less affectionately referred to as ‘half-ply’ by some students.”
Academic Writing
A longform profile of Kevin Delaney, a wildly popular teacher at Wayland High School. Mr. Delaney has a unique way of getting kids interested in local history, turning them into true historians.
Morality and Magazine Girls: Hannegan v. Esquire Magazine
You can thank the outcome of this Supreme Court case for making it possible to have naughty magazines delivered right to your doorstep.
emotional language. 